Cool Corporate Citizen Benefits
“More than ever, people want to know about companies’ corporate citizenship efforts, and they will form opinions of a company’s brand and reputation based on those efforts. Sophisticated companies will move beyond merely writing checks and doing short-term cause-related promotions to creating deeper social commitments. These activities should be long-term, credible and integrated into companies’ overall business strategy, and they should involve consumers, employees and communities.”
– Cone Corporate Citizenship Study
The Cool Corporate Citizen program provides a substantive opportunity to meet this need. A company can benefit in the following ways.
- Attract and retain top talent because the company is recognized as socially engaged on the issue of climate change.
- Increase customer loyalty because of company leadership around the issue of climate change.
- Increase employee carbon literacy and morale through participation on EcoTeams that can then be harnessed to help drive and sustain the company carbon reduction strategy.
- Develop employee leadership skills through participating in the Cool Community Campaign.
- Build strong partnerships with local government, community organizations and other businesses.
- Strengthen community visibility and goodwill.