Cool Corporate Citizen Benefits

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“More than ever, people want to know about companies’ corporate citizenship efforts, and they will form opinions of a company’s brand and reputation based on those efforts. Sophisticated companies will move beyond merely writing checks and doing short-term cause-related promotions to creating deeper social commitments. These activities should be long-term, credible and integrated into companies’ overall business strategy, and they should involve consumers, employees and communities.”
– Cone Corporate Citizenship Study

The Cool Corporate Citizen program provides a substantive opportunity to meet this need. A company can benefit in the following ways.

  1. Attract and retain top talent because the company is recognized as socially engaged on the issue of climate change.
  2. Increase customer loyalty because of company leadership around the issue of climate change.
  3. Increase employee carbon literacy and morale through participation on EcoTeams that can then be harnessed to help drive and sustain the company carbon reduction strategy.
  4. Develop employee leadership skills through participating in the Cool Community Campaign.
  5. Build strong partnerships with local government, community organizations and other businesses.
  6. Strengthen community visibility and goodwill.